For those of you who don’t know me – I like to talk. A lot. I think I was born with an excess vocabulary. Why use one word when 10 or 20 will do? I can carry a conversation pretty much anywhere on almost any topic.
Except for one. There’s one topic I tend to trip over. In fact, my fingers are tightening up just thinking about it. That topic is about my paintings. My art. My creations. My “kids”.
Which I know has to be hard to believe, right? There’s one simple reason I have a difficult time with self-promotion and it is a three syllable word: Rejection. What if you don’t like the new piece?
In a way, rejecting a painting is rejecting the artist. You can run around the barn all day on that one. But why? It’s not worth it. So don’t. Admittedly I used to. I’m a recovering “run around the barn artist” but I don’t do laps anymore. What changed?
I started. Started what? I started painting prolifically. Yes, that may sound dirty but let me explain.
Once I began painting prolifically I realized that every painting has its own voice and audience. Not every painting will appeal to every person. Some may like my impressionist paintings while others my photo-realism style. I think it’s analogous to why there’s Pepsi and Coke – even they can’t appeal to everyone. There’s room for both.
Self-promoting a painting gives it a chance to find its own audience. There’s a saying that the boy doesn’t choose the puppy but rather the puppy chooses the boy. Same can be said about the painting. Which brings me back full circle to self-promotion.
As an artist you need to share what it is you do, how you do it and why you do it. That’s what I’m learning as I meet folks. Self-promotion is about sharing. Putting a smile on someone’s face. It’s pretty cool.
For you new artists, like me, who are learning your way around this whole social media thing:
• Take your time.
• Share your thoughts.
• Find your own voice.
• Start small.
• Be consistent.
• Have fun with it.
Until next time: Connect | Engage | Unleash